Nigerian technology and finance creator Fisayo Fosudo has urged established news organisations to rethink how they deliver their work to younger audiences. His message is about presentation and distribution: a familiar newspaper brand can also speak through the formats people already use on their phones.
Fosudo discussed the issue at Moonshot 2026 in Lagos. He pointed to short videos, reels, carousels and vlogs as ways publishers could make their work accessible to people who spend time with social creators. He also argued that established media and creators have things to learn from each other.
That distinction matters. Turning a report into a video does not require abandoning the article behind it. A short clip can explain the main development, while a linked story gives readers the dates, evidence, background and qualifications that do not fit on a small screen.
For a newsroom, the practical task is choosing what each format does best. A carousel can separate a complicated announcement into clear steps. A video can show an interview or explain a change visually. An article can retain the detailed record and be updated when circumstances change.
The same editorial discipline needs to travel across those formats. A headline that accurately describes a proposal should not become a caption announcing a decision. An old photograph needs its date or context, and a correction to the article should also reach any social post carrying the original mistake.
Fosudo’s comments also raise a question about success. Views can show that a clip travelled widely, but they do not by themselves reveal whether people understood the story or returned to the publisher. A useful approach would look at both audience reach and the quality of the reading experience that follows.
His intervention was a call for adaptation, not evidence that every newsroom must use every platform. The strongest combination will depend on the story, the audience and the resources available to produce accurate work consistently.