Nigerian technology and finance creator Fisayo Fosudo don advise established news organisations to rethink how dem deliver tori to younger people. Na how dem package and share the work he dey talk about: newspaper brand wey people know fit still use the formats wey people dey enjoy for phone.
Fosudo discuss the matter for Moonshot 2026 for Lagos. He mention short videos, reels, carousels and vlogs as ways publishers fit reach people wey dey follow social creators. He also say traditional media and creators fit learn from one another.
This difference important. If newsroom turn report into video, e no mean say dem must abandon the full article. Short clip fit explain the main development, while link to the story give readers dates, evidence, background and conditions wey no fit enter small screen.
The practical work na to choose wetin each format fit do well. Carousel fit break complicated announcement into clear steps. Video fit show interview or explain change with pictures. Article fit keep the full record and receive update when situation change.
The same care for correct reporting must follow every format. Headline wey correctly call something proposal no suppose become caption wey say na final decision. Old photograph need date or context, and correction for article suppose also reach social post wey carry the original mistake.
Fosudo talk also raise question about success. Plenty views fit show say clip travel far, but dem no prove say people understand the tori or return to the publisher. Better approach fit check both how many people content reach and the reading experience wey follow.
Na call to adapt, no be proof say every newsroom must use every platform. The best combination go depend on the story, the audience and the resources to produce correct work regularly.